Boosting Yield at Private Colleges: Making the Case for Value

There is no question that this is a tough economy. Many colleges are having to consider steep tuition hikes. Two prestigious schools that had adopted no-loan policies have recently canceled them (Williams and Dartmouth), finding them no longer financially tenable. And with the rapid rise in demand for need-based aid and a decline in the […]

Marketing with Online Video

Published in 2010. The last week has seen some unorthodox and controversial uses of online video, including Yale’s admissions musical. With more colleges considering the uses of online video in communicating with applicants and other constituents, we turned to Jason Simon, director of marketing and communications for the University of California system, and Mike Barzacchini, director of […]

Crisis Communications: Lessons Learned From Lynn University

The January 12, 2010 earthquake in Haiti left four students and two faculty from Lynn University (Boca Raton, FL) missing, and for several long weeks, no definite information was available about the whereabouts or the security of the missing persons. During the long rescue and recovery, Lynn University kept the campus community, the families of those […]

Key Components for a Competitive Pricing Strategy

In this difficult economy, higher education has seen a rapid rise in demand for need-based aid and a decline in the ability of many student applicants and their families to pay the costs of college tuition. Institutions have been responding to the economic pressure in a variety of ways — sharp tuition increases, tuition freezes, […]

Naming Gifts for Campus Facilities

“Endowed chairs and scholarships are well understood as naming properties. We have well-defined processes for them. We don’t often have well-defined processes for how to manage naming gifts for facilities, but it’s needed.” This article refers to events in 2010 but offers practical strategies are still very relevant today. In an unusual story (2010), it […]

Considering Mobile Learning For Your Institution

Academic Impressions has designed this seven-step checklist that you can consider with your team. This is a list of critical decision points along the road to adopting mobile learning at your institution. A Campus Technology article highlighted both Abilene Christian University’s development of a homegrown mobile learning solution a few years ago and their current expansion […]

Techniques for Assessing Prior Learning

Here’s how to do prior learning assessment (PLA) rigorously and well. The suggestions given are by the author of a landmark study of prior learning assessment portfolios. 2010. Jamie Merisotis, president and CEO of the Lumina Foundation for Education, has released a statement offering ideas for a national strategy to rapidly train workers for new […]

Helping Chinese Students Transition for Academic Success

Originally published when international enrollment was booming, the suggestions given below for helping Chinese students achieve academic success remain relevant. A number of reports in the past months have highlighted rising numbers of students from China, and rising efforts by US institutions to recruit them. A recent article in USA Today profiled some of the […]

Make Your Veterans Resources Center Effective

The New York Times this week ran a thoughtful feature following one military veteran’s transition from the battlefield to campus life. This and other recent articles on veteran students reveal that: Don Pfeffer, director of the Minnesota Department of Veterans Affairs, Higher Education Veterans Programs, and Jayne Lokken, a professor and counselor at St. Cloud […]

Improving Community College Student Success

Last week, a new study involving 13 participating institutions, Jobs for the Future, and the Delta Cost Project released a report on cost return for student success initiatives; with the report, the researchers made available a cost-return calculator that ties program-level cost data to student outcomes in success programs. With increasing federal and public pressure […]