When Student Behavior Becomes a Media Crisis: Mitigation and Recovery

As one news source put it, Duke University “keeps getting in the news for all the wrong reasons.” The barrage of negative media attention to what are in all probability isolated and exceptional incidents at the university (a recent alumnus detailing her intimate encounters with Duke athletes; an email from a Duke fraternity inviting female […]

The College Store: Encouraging Customer Loyalty

As college bookstores face increased competition from chains such as Barnes & Noble, peer-to-peer sites, and popular online retailers such as Amazon and eBay, many stores are seeing fewer students come through their doors, meaning not only declines in revenue from textbook sales but also from sales of other items — apparel, electronics, and campus memorabilia. A […]

Returning Adults: Four Keys to Academic Success and Retention

According to a recent report by the Workforce Strategy Center, by 2018, two-thirds of the jobs in the US economy will require a postsecondary credential, yet 80 million to 90 million adult workers have low basic skills and are not qualified for those jobs. These data suggest that over the next decade, colleges and universities […]

Between Convocation and Commencement: Developing Undergraduates as Stakeholders

Truly laying the groundwork for long-term private support requires rethinking how your institution manages its relationship with students. From the moment of their transition to your campus, it is critical to treat students as stakeholders, not merely consumers or “kids.” This mindset has implications for how offices across your campus interact with students. Each office […]

Student Philanthropy: The Academic Impressions Model

In 2007, Academic Impressions researched the top student philanthropy programs in the United States and identified a student philanthropy model that highlights three core components shared by the most effective student philanthropy programs:     The Academic Impressions Student Philanthropy Model This model provides a conceptual framework for examining the components of an effective approach […]

Future Support Starts with the Student Experience

Amid the decline of state support for public institutions and a less forgiving fundraising climate (a recent Chronicle of Philanthropy study showed a 12% decline in giving for 2009, the sharpest drop in 50 years), ensuring the future financial health of your institution will require more intentional footwork in establishing a reliable pipeline of invested […]

Translating a Positive Student Experience into Lifetime Support for your Institution

November 2010. Institutions’ strategic initiatives and plans are increasingly reliant on financial support from alumni and donors, yet most institutions aren’t particularly strategic in their approach to cultivating and sustaining support. Relying solely on your development office to garner this support is both more expensive and less effective than leveraging the efforts of each department […]

The Student-Alumni Transition: Encouraging Meaningful Giving

Just as it is important not to miss the opportunity of inviting students into a lifetime relationship with the institution at convocation or during orientation, it’s also critical to manage the opportunity presented by the students’ transition out of their undergraduate years. Many institutions miss the chance to educate students about the real role of […]

Five Website Tips for International Student Recruitment

Even as the demand in international markets for a US education continues to rise, more institutions are responding to budget pressures in part by stepping up recruitment of international students, who typically bring significantly more tuition revenue than domestic students. According to the Institute of International Education, in 2008-09, more than 26,000 Chinese students were […]

Encouraging a Higher Giving Rate from Young Alumni

Now, more than ever, institutions need to ensure the long-term health of the annual fund by moving donors into the pipeline early, and young alumni are often an insufficiently tapped resource. Yet this year sees not only a continuing trend of volunteerism but also growing numbers of recent graduates seeking to reconnect with their alma […]