Knowing how to turn a discussion with a prospect toward a specific gift commitment requires intuition and skill. It is a matter of timing that requires us to know where each prospect is in the philanthropic decision-making cycle. This we know: From the time we begin the philanthropic dialogue with a prospect until she or […]
While writing a chapter for Managing the Unthinkable: Crisis Preparation and Response for Campus Leaders (ACE, 2014), I had the opportunity to interview two retired presidents/chancellors with whom I had worked – former University of North Carolina Wilmington Chancellor Rosemary DePaolo and former Texas A&M President Ray Bowen. DePaolo faced two different student incidents in […]
by Daniel Fusch (Academic Impressions) Crowdfunding can increase alumni engagement and participation while serving as a cost-effective tool for acquiring updated alumni contact information, re-engaging donors, and serving faculty and students in their philanthropic efforts. Recently, we have released a series of resources for higher-ed professionals interested in exploring crowdfunding initiatives: Higher-Ed Crowdfunding: What Is […]
The following article is based on “The Appointment with a Prospect or Donor: DOs and DON’Ts,” the second chapter in Jim Langley’s book Fundraising for Deans. A dean’s role in fundraising is to cultivate the relationships that are critical to sustained fundraising success. That kind of relationship begins when two parties make a “connection” based […]
In an era in which half the post-secondary institutions in the U.S. are facing enrollment declines, performance assessment and continuous improvement in admissions has never been more critical. Even those institutions with strong enrollments, experienced staff, and strong market position need to take the performance assessment process seriously. Why You Need to Do it Right […]
EVALUATING AN EXTERNAL PARTNER External partners can provide boosts in quality, capacity and enrollment numbers for universities’ online programs. However, decision makers must be diligent in choosing who to partner with and examining which services are most efficiently outsourced. A lack of comprehensive preparation can lead to wasted resources, unnecessary costs and stagnant enrollments. In […]
In the companion piece to this checklist, I suggested that it’s critical to plan for international advancement efforts nine months out, for three reasons. This allows you time to plan and manage your resources systematically, plan ahead and confirm your spot on your volunteers’ and donors’ calendars, and identify cost-effective travel options. TWO DETAILED SCENARIOS […]
Happy New Year! As we saw in the first installment in my series on international advancement efforts, it is critical to know key international holidays to best inform staff or a delegation about when (and when not to travel). Once you understand those parameters, the planning must begin and adequate time is necessary to create […]
The number of current and emerging social media tools seems never-ending. By the time you master some of them, others quickly arise. As such, managing conversations on social media sites also becomes a never-ending challenge. Some would say it’s impossible. After all, in any given crisis, there usually are multiple responding agencies assisting the university […]
Most alumni relations and annual giving operations have limited intelligence about who will be a strong reunion volunteer, annual giver, or alumni travel prospect—if the person has not previously participated in any of those activities. But rather than pulling a random database query and then reaching out at random to the contents of the entire […]
