The Case for Placing Marketing within Enrollment Management

Is there a “right” place and reporting structure for admissions marketing? Recently I received a message from a colleague at another institution asking for resources “illustrating the benefits and drawbacks of a dedicated admissions marketing position within a university’s organizational structure.” This colleague, who currently works within a marketing division that reports to advancement and […]

Why You Need to Approach Donors with a Blended Ask

January 2015. More development offices that are shifting to a blended ask model, integrating planned giving into major giving. Alumni with a philanthropic mindset and a propensity to give are concerned about their legacy, and studies show that they are increasingly concerned at a younger age — in their thirties and forties. And making a […]

Bridging the Gap Between Advancement and Academic Research: The 3 “C” Strategy

A SERIES ON INNOVATIONS IN FUNDING ACADEMIC RESEARCH We hope you will join us for this innovative series: The “3C” Strategy for More Effective Fundraising Advancement and research offices can optimize their strategies to compete successfully for external funds by utilizing the “3C” approach. The “3C” approach is: Strategies for Enhanced Communication Over several decades, […]

Special Edition: Missed Opportunities for Funding Academic Research

Does your advancement office partner with your academic researchers and grant writers to identify sources of private support for academic research? Is this a missed opportunity for your institution? In this member exclusive, review 4 groundbreaking articles on optimizing these partnerships: See Upcoming Advancement Events

Keys to Redesigning Gateway Courses: Faculty Buy-in, Pitfalls to Avoid, and Critical Steps that Deserve More Attention

Gateway courses essential to student degree paths continue to be a barrier for institutional, faculty, and student goals. However, the large number of students enrolled in these courses often leads to lower student completion rates and the decision to redesign the course. While many institutions choose to redesign each course section independently, the most successful […]

The Most Creative and Productive Ways to Engage Volunteers

Volunteers, we know, give ten times more than other philanthropic contributors. Yet, not all volunteer work automatically triggers greater giving. With one hour of volunteer time valued at an estimated $22.55, it is crucial your organization creates compelling volunteer opportunities that engage your constituents and inspire giving. The keys are to find work that: Creative […]

5 Questions to Help Restore a Strained Town/Gown Relationship

PART OF A SERIES ON RFPs, CAPITAL PLANNING, AND PUBLIC/PRIVATE PARTNERSHIPS This is the first in a series of articles by Neil Calfee. Currently the principal of NPC Group, specializing in the creation and negotiation of public/private Partnerships, Neil Calfee previously served as Arizona State University’s director of real estate development. He has over 15 years […]

Tips for Innovating Responsibly in Enrollment Management

September 2014 A GUEST ARTICLE FROM J. JOSEPH HOEY & ALICE PARENTI J. Joseph Hoey, Ed.D, is the vice president of accreditation relations and policy with Bridgepoint Education; his portfolio of work includes regional and specialized accreditation and policy related to accreditation. He is co-author with Jill Ferguson and David Chase of Assessment at Creative Institutions: […]

How One Institution Revamped International Student Arrival and Orientation

San Jose State University (SJSU) has experienced a spike in international enrollment in the past couple of years—”instead of building slowly, a tsunami wave of hundreds of additional students each semester,” as Karen O’Neill, San Jose State’s recent director of international programs and services, remarks. How the university has responded to this wave has made […]

Taking Virtual Academic Advising from OK to Great

by Daniel Fusch, interviewing Cory Phare (Academic Impressions) September 2014. With the “high-touch, high-tech” mindset and 24-hour service expectations of today’s students, many advising programs are exploring how to offer quality advising to distance learners. Advising departments are also continually asked to do more with less, and to make processes more efficient while still providing […]