Social Strategy: How ATSU Bridged Departmental Divides to Build a Unified Social Media Presence

ATSU’s approach to unifying its social strategy across departmental divides has yielded an 879% increase in organic reach on Facebook. by Anne Ackroyd, Public Relations Specialist, A.T. Still University Over the past year, while most public pages have seen a significant decrease in organic reach on Facebook, A.T. Still University (ATSU) has seen an 879% […]

Recruiting the Right Major Gift Officers

Before you hire your next major gift officer, clarify what the team really needs in the newest MGO, identify the skills you need to ask for, and deepen your candidate pool by searching for non-traditional candidates who have the right combination of skills and personality traits to succeed. Here’s how. The retention and recruitment of major […]

How to Negotiate Your Salary in Higher Ed

by Elizabeth Suárez, author of The Art of Getting Everything: How to Negotiate for What You Want and More What Holds Us Back from Negotiating As a negotiation coach who has worked with clients across a variety of higher education institutions, I have often seen a level of hesitation by some clients to negotiate a job […]

How Marietta College Integrated Entrepreneurial Thinking Throughout the Curriculum

To prepare students to think in entrepreneurial ways,we need to become entrepreneurial thinkers ourselves.by Janet Bland, Marietta College Today’s rapid pace of change and growing demand for entrepreneurial thinking can be both inspiring and frustrating to those of us in higher education; after all, we value the measured path to tenure, wear regalia designed in […]

How Can Liberal Arts Education Help Our Campuses Become More Inclusive?

We have not consistently connected the core values of the liberal arts education and the demands of inclusion. The challenge before is: How can we use our deepest, richest resource—our liberal arts curriculum—to support becoming more inclusive institutions?  Last year, I had the privilege of standing with several hundred students as they protested at the […]

What Happens When Volunteers Are No Longer a “Nice to Have” Resource, But Instead a Strategic Investment?

Most colleges treat volunteers as “nice to have” resource, but a well-managed volunteer infrastructure can mean better fundraising, stronger student outcomes, and deeper relationships with donors, alumni, and friends of the institution. by Valerie Jones, College of Saint Benedict The Scenario In October 1989, 11-year-old Jacob Wetterling was abducted from a rural road in St. […]

Athletics Donors and the New Tax Law: Time to Reconsider Your Communications Strategy?

by Sasha Egorova, Academic Impressions The new tax law passed in December 2017 has the potential to significantly affect athletics fundraising. The law repealed an 80% tax deduction that donors could previously take on contributions tied to the right to purchase athletic tickets. Division I schools that rely heavily on these types of gifts could […]

Implementing a Research Mission at Your Teaching-Intensive University

When it comes to implementing a research mission, the devil is in the details. Scenario As a dean at Middlestates Territory University (MSTU), you are charged with creating, funding, and implementing a vision and action plan for bringing the “research” portion of the institution’s statutory mission to the forefront.  After many years of negotiation, lobbying, […]

Title IX and Faculty Misconduct: Steps You Need to Take Today

Here are steps Title IX coordinators can take in the next day, week, month, and year to start changing the culture on campus. An interview with Rabia Khan Harvey, Academic Impressions, recently Title IX coordinator at Columbia College Chicago Daniel Fusch, Academic Impressions. Rabia, thanks for another conversation. There are so many stories emerging over […]

Title IX and #MeToo: Next Steps for Title IX Coordinators

What opportunities does the #MeToo movement open up for Title IX coordinators, and how can we seize the moment? An interview with Rabia Khan Harvey, Academic Impressions, recently Title IX coordinator at Columbia College Chicago Daniel Fusch, Academic Impressions. Rabia, thanks for joining me today. I wanted to ask: What does the #MeToo movement mean […]