Recruiting Men: Four Strategies

In this article, W. Kent Barnds, vice president for enrollment, communication, and planning at Augustana College, offers four key strategies for boosting enrollment of undergraduate men: Audit Your Academic Offerings Traditionally, colleges hoping to boost the number of men on campus make significant investments in men’s athletics. For example, Hendrix College and Stevenson University have […]

Safety and Risk Management Training for Faculty Leading Study Abroad: Part 1

May 2010. After some initial controversy over FERPA and student privacy, a set of documents from Laramie County Community College were made public, prompting a media flurry and providing a cautionary case of how one college may have mishandled a response to the suicidal behaviors of a student while leading a 2008 class trip to Costa Rica. The […]

Avoiding a Media Relations Crisis: Lessons Learned from Laramie County Community College

After some initial controversy over FERPA and student privacy, a set of documents from Laramie County Community College were made public, prompting a media flurry and providing a cautionary case of how one college may have mishandled a response to the suicidal behaviors of a student while leading a 2008 class trip to Costa Rica. The incident […]

Positioning IT as a Strategic Partner on Campus

Though institutions of higher education are increasingly looking for technological solutions to strategic challenges, downgrades in the rank of the chief information officer at institutions such as MIT and the University of Chicago raise questions about the CIO’s role in university leadership. While there isn’t any conclusive data to suggest that the CIO role is […]

Business Intelligence: Making Data Reporting More Effective

Attention to analytics for higher education is growing. Campus Technology recently published an intriguing interview with Florida State University, highlighting the success of FSU’s initiative to build end user ownership of data reporting, and Tech Therapy this week podcasted an interview with the president of the University of Maryland, Baltimore County on making the transition […]

Academic Advising for Adult Learners

The Chronicle of Higher Education recently highlighted the diverse needs of adult learners, noting the importance of developing course rotations, a broader approach to remediation, and advising strategies that make sense for returning adults and are tailored to their diverse sets of needs. We turned to Denise Hart, director of adult education and creator of […]

3 Questions to Answer Before a Wide-Scale Adoption of the iPad

In a Campus Technology article this week entitled “CIO Predicament: What To Do About the iPad,” Tim Chester, CIO and vice provost for academic administration at Pepperdine University, recommended a middle ground between the opposing camps of those hurrying toward wide-scale adoption of the iPad and those refusing to support the new mobile device. While […]

Recruiting Chinese Students

We have seen enrollment commitments, aspirational statements, and recruiting plans focused on Chinese students at institutions across the US. However, few colleges and universities in the US have developed a strong tradition of marketing to Chinese students. In a recent conversation with Academic Impressions, Tom Melcher, chairman of Zinch China (an entity that offers services to […]

Taking Marketing Materials From Print to Online: A Few Tips

More colleges are trimming back print viewbooks and related materials and moving to more digital approaches; most recently, the University of Colorado at Boulder hopes to save more than $250,000 a year by scaling back its recruiting brochures. We turned to Elizabeth Scarborough, CEO of SimpsonScarborough, and Jason Simon, director of marketing and communication services […]

Admitting Transfer Students

This week, the National Association for College Admission Counseling (NACAC) released a report detailing how institutions of different types and sizes are weighting different admissions factors when reviewing transfer student applications. Among other findings, the report confirms that most (though not all) institutions have begun weighting postsecondary grades and achievements over secondary grades. Responding to the NACAC survey, […]