Last June, Ball State University released a study showing that of college students owning phones, 49 percent owned smartphones; the number had doubled since 2009. In the year since, many colleges and universities have launched mobile marketing initiatives or mobile apps for students and alumni, and a few admissions offices have begun experimenting with uses of […]
Successful P3 partnerships engage off-campus constituencies both early and deliberately. Here is advice from Dale McGirr on how. Increasing demands for capital expansion combined with a continued weak economy make partnerships with private entities an attractive option for financing new campus facilities. These partnerships are often fraught with complexity — and not only because of […]
As research on gaps in college preparedness continues to emerge, fueling debates in both academic and public forums, most postsecondary institutions have taken some measures to assist undergraduates in developing a higher degree of information and digital literacy, and to prepare students better for conducting academic research. To learn where you can see the highest […]
This article looks back at lessons learned from the Occupy Wall Street movement. Many adjunct and part-time faculty, students at institutions across the US have been organized walkout days in support of the movement. Because of the public nature of the movement and the extent to which social media have been used to organize student […]
At many institutions, service learning programs are pursued in an ad hoc manner. Here’s how to realize the full potential of a service learning initiative. Service learning programs have proliferated on college and university campuses over the past decade, leading in the best cases to measurable gains in student learning and engagement; yet at many […]
It’s likely that at some point we have all seen a convocation, state-of-the-university, or other speech by an institutional leader fall flat — even when the subject matter of the speech was not itself intrinsically dull. Yet it has rarely been more important for presidents and cabinet members to be able to speak compellingly and directly […]
Because adult students represent a growing demographic and one largely untapped in terms of the donor pipeline, advancement shops with a long-term view need to act now to begin planning how to move alumni who were adult students into the pipeline. For advice on how to start, we turned to Don Fellows, president and CEO […]
Your efforts to both attract and retain the growing population of adult students have to begin at the curricular level. No amount of investment in marketing or student support will make up for a curriculum and an academic calendar that does not meet adult learner needs. When asked about key influencing factors on college choice for […]
Increasingly, academic leaders are becoming aware that the traditional, 18-year-old high school graduate enrolling as a freshman at a four-year institution is a shrinking demographic. According to data from the National Center for Educational Statistics (NCES): Three -fourths of today’s college students are nontraditional 49 percent are enrolled part-time 38 percent work full-time 27 percent have […]
Because enrollment policies and practices have long been tailored to traditional-aged students (especially at four-year institutions), efforts to recruit and enroll adults offer special challenges. To learn more about key actions at each stage of the admissions funnel that can have an impact on the enrollment of adult students, we reached out to adult-recruiting veteran Mike Barzacchini, […]
