Category: Blog

Infographic: Reaching 4 Generations of Alumni

by Luanne M. Lawrence, Senior Consultant, LML Marketing & Communications It is a complex task to reach alumni today: they fall into four generational categories, each with its own expectations around communication. Alumni staff are working hard – but often using the techniques that resonate most with Traditionals: print magazines; reunions; e-newsletters; direct mail. The ways to reach and engage alumni differ by their life experiences. Here are examples of how alumni offices need to rethink how they approach and engage four different generations of alumni: (Click to see fullsize version.) Alumni budgets are tight, and staffing is never ample, but reconstituting programming and rebuilding skills sets of staff to differentiate communications and engagement pays off. Most alumni want to engage and share their talent and knowledge. Now more than ever, alumni can actually help alumni staff extend their skills and can assist in maintaining social media, programming and other tools. Think of your community as your extended staff. Let them lead you sometimes; they carry the authentic voice and strengths of their generations.   See Upcoming Advancement Events

Donor Relations: What You “Should” Do and What You “Must” Do

by Lynne Wester (opens in new tab)

In donor relations, it’s easy to split ourselves too many ways, pursuing too many initiatives at once. Often, we begin our work brainstorming about what we must do in order to build your program? To prioritize your efforts wisely, refer to the Four Pillars of Donor Relations (covered in full in my book): In this updated version of the Four Pillars, start your journey to successful donor relations by tackling the acknowledgement. They are non-negotiables. Acknowledgement You must provide proper acknowledgement and receipting of the donor’s gift. This includes: Receipt first, acknowledgement second. The receipt is for the transaction; the acknowledgment builds the relationship and expresses gratitude. Stewardship Donors have three needs in exchange for their gifts: A proper receipt and acknowledgment are the building blocks of transparency and gratitude. But next the donor needs more transparency around their impact. Regardless of the amount of the gift or the designation of where it went, you must report to the donor how it was spent and the impact of that gift on your institution. Again, this is not negotiable. It is no longer good enough to say “we used it and it went to the area of greatest need.” Donors can see through […]

“George”: How RIT is Encouraging Interdisciplinary Collaboration

by Lisa Cook (opens in new tab), Daniel Fusch (opens in new tab)

Institutions seeking to encourage interdisciplinary collaboration in research and teaching are pursuing an array of approaches: hiring faculty into multiple departments based on shared interdisciplinary interests, launching research initiatives that provide additional funding to get interdisciplinary projects off the ground, and providing shared research spaces. One of the challenges that often remains is that faculty often work in a relatively isolated manner, with little awareness of research, faculty work, or even faculty interest outside their own department. “At first, we thought the problem was related to idea sharing. We learned that the problem existed earlier in the collaboration lifecycle − people didn’t really know what other people did across campus.”Deborah Gears, RIT The Rochester Institute of Technology in Rochester, NY has struck on a creative and unusual approach to bridging this knowledge and communication gap. RIT’s new project, dubbed “George™,” uses Scholar Trading Cards™ and a searchable faculty database to enhance networking among faculty. It is a deceptively simple idea. Intrigued, we talked with Deborah Gears, RIT associate professor, College of Computing and Information Sciences, to learn more about: George™: Be Inquisitive, Be Inspired RIT’s project begins with Scholar Trading Cards™: physical cards that feature RIT faculty and that can be shared […]

Advising: 3 Ways to Take the Conversation Beyond Registration

by Sue Ohrablo, Ed.D. (opens in new tab)

This article is an excerpt from Sue Ohrablo’s acclaimed book High-Impact Advising: A Guide for Academic Advisors After an academic year begins, advisors can start to breathe a little easier once most of the fires have been put out, questions have been answered, schedule adjustments have been made, and students are mostly settled into their classes. The anxiety that accompanies long, fast-paced days may begin to dissipate. During this time, advisors are left scratching their heads, asking themselves, “Why can’t these students register themselves?”; “Why does this student continue to check with me even though I already gave her the information?”; and, even, on the worst days, “What is wrong with these students?” As things calm down during this period, I encourage advisors to reflect on the nature of student needs, and reconsider the dynamics involved in the student experience and the role of the academic advisor. As an advisor, there are several factors you can address to reduce a student’s continued reliance on you. These are: 1. Readiness Developmental advising involves taking a holistic approach to advising and forming partnerships with students. Students will most likely not expect to engage in a developmental advising relationship, as they often view the advisor as […]

From Student Affairs Professional to Student Affairs Scholar: Taking Charge of the Change You Want to See

by Vicki L. Wise (opens in new tab), Lisa S. Hatfield (opens in new tab)

FOR THE STUDENT AFFAIRS PROFESSIONAL:THE CHANGE YOU NEED TO SEE AT YOUR INSTITUTIONS We’re excited to share this article with you because at Academic Impressions, we believe that the change you need to see at your institution is often within your own control, and that your professional development is key to building the skills and identifying the opportunities to lead change at your institution and in your field. In this article by the authors of the book A guide to becoming a scholarly practitioner in student affairs, learn how positioning yourself as a scholar in student affairs can be critical to this process. If you could give voice to those who were marginalized, if you could change the field of student affairs through your voice, if you could create better collaborations across campus with our academic colleagues, and if you could share your insights with parents, students, and other invested stakeholders so that they know what we contribute to student learning and development, then why would you not? Student affairs practitioners need to engage in scholarship to give voice and to inform others about their impact on student lives. Scholarship addresses the concerns of stakeholders, and it is essential for professional […]

Financing and Planning Student Life Facilities

by Patrick Cain (opens in new tab), Daniel Fusch (opens in new tab)

READ THE FULL SERIES This summer, we released an executive summary of the findings from a survey of institutions looking to add new student life facilities in the next year. You can read our executive summary here. Now, we are following up with lead architects and consultants who work with student life facilities in higher education. In this series of interviews, we are asking these lead experts to comment on the survey findings, trends they are noticing with student life facilities, and practical strategies they would recommend for colleges and universities that are seeking to take a more integrated approach to student life on their campuses. In this first interview, we have spoken with Eric Moss, director of the Student Life Studio at Ayers Saint Gross, and Julie Skolnicki on how institutions can adopt forward-thinking approaches to financing and planning student life facilities. 1. What especially struck you about the survey findings? JULIE SKOLNICKI, EdR.The Academic Impressions survey reinforces what we are seeing across the country: More thoughtful and integrated planning of student life facilities, but some ongoing challenges specifically related to funding hurdles. University planning for student life facilities has evolved significantly in the past 15 years: This evolution has led […]

Best Practices in Student Housing Design

READ THE FULL SERIES 1. Executive Summary: The Changing Shape of Student Life Facilities 2. Financing and Planning Student Life Facilities 3. Best Practices in Student Housing Design (this article) by Patrick Cain and Daniel Fusch (Academic Impressions) This summer, we released an executive summary of the findings from a survey of institutions looking to add new student life facilities in the next year. You can read our executive summary here. The survey confirmed that colleges are pushing harder for integration across student life facilities — residential, unions, and recreational facilities. And when asked how important it was to unify the design and placement of student life facilities, 51% believed there should be intentionality in this, and 31% said there must be intentional unity. Only 6% felt it didn’t matter. Now, we are following up with lead architects and consultants who work with student life facilities in higher education. For this article, we reached out to Treanor Architects because they have an extensive student life portfolio encompassing residence halls, dining halls and student unions. For over thirty years, they have served over 80 campuses and completed nearly 200 student life projects. We are excited about the experience and knowledge they bring both to this interview. In this […]

10 Tips to Improve Your Meetings

by Patrick Sanaghan (opens in new tab)

Most meetings simply don’t work and are a waste of precious time. Unfortunately, many higher education leaders spend much of their professional lives in these unproductive meetings. Higher education runs on thousands of daily meetings including committees, task forces, departmental meetings, and so on. When was the last time you participated in an engaging, productive meeting where you felt that it was a great use of your time and attention? When’s the last time you looked at your meeting calendar and said to yourself, “I am really looking forward to Tuesday’s committee meeting!” Here are 10 practical tips for improving your meetings, based on Academic Impressions’s powerful Meeting Diagnostic Tool (MDT): 1. To Lead or Facilitate? Senior leaders often ask, “Should I facilitate or fully participate in the meeting?” We have found that trying to be the leader as well as the facilitator is not a good idea. Facilitators move the group towards good decisions, use good processes, and are neutral. Often, a leader cannot be neutral about where a decision is going. Attendees know this and will wait until the leader signals his or her desired decision. We suggest that the leader appoint a neutral facilitator; this will allow the […]

This is How We Need to Rethink the Work of Student Affairs

by Daniel Fusch and Caleb Tegtmeier (Academic Impressions) The challenges facing our students and our institutions are more complex than in the past, and no single, siloed office can address these challenges adequately. That’s why some institutions have been forming student affairs innovation hubs to bring together a more diverse crew of creative minds from across campus and put them to work on improving the student experience. One of these institutions is Seattle University, and we recently interviewed Seattle U’s vice president for student development, Michele C. Murray, Ph.D., and Seattle U’s assistant vice president for student development, Monica Nixon, Ed.D. Rethinking Our Work Murray and Nixon suggest that the one-stop shop approach to serving specific student demographics (such as transfer students, for instance) has several flaws. When Seattle University set up an office to serve its transfer students, Murray notes, “the great thing was that we had one full-time staff person completely committed to those transfer students. The downside was that the transfer students felt siloed. They weren’t introduced to the fullness of the student experience, and that issue was replicated across multiple student populations.” “Another unintended consequence of the siloed way of using one-stop shop areas to serve specific […]

Leadership Training for Department Chairs

by Jennifer Faust (opens in new tab)

Department chairs are the “front line” of academic management (whether or not, in fact, their positions are classified as management or as faculty) — yet most department chairs receive little or no training for their positions. There are reasons for this: Yet many problems that rise to higher levels of administration could be avoided or mitigated if they are handled by well-trained chairs in the first place. And institutions that neglect chairs do so at their own peril. Leadership training is especially critical now, given the pressures that tightened budgets, changing modes of delivery for instruction, increased demands for accountability, the growing diversity of the academy, and increased attention to employment law within academic institutions, all place on the expectations for department chairs. Why “Leadership” Training? Leadership training goes beyond other kinds of training. Indeed, the term “leadership training” might well be parsed out as a combination of training and leadership development: Developing a leadership training curriculum must take these features into account. The best training programs will both produce immediate outcomes and develop leadership skills over a sustained period of time. First, Identify Learning Outcomes What do your department chairs need to know, and when do they need to know it?Answering […]

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