Handling Footage in a Campus Crisis: Your Footage
THE NEXT LEVEL IN CRISIS COMMUNICATIONSThis article is part of an ongoing series on taking your crisis communications and response planning to the next level. You’ll also want to read the previous article in the series, “Handling Footage in a Campus Crisis: Others‘ Footage.”We also recommend this online training from Academic Impressions:Managing Student Threats and Risk: Effective Policies and Practices You open up your student newspaper and are confronted with a picture taken by a student. The picture depicts your university, an event or a situation that has just occurred in a less than flattering light. Mainstream media picks up that picture, as do various social media sites. Your challenge: how to counter the negative impressions those particular visuals likely have created in the minds of various constituent audiences. There is probably not a one of us who doesn’t recall any number of “first impressions” of crises that have occurred over the past decade as the direct result of pictures taken by citizen photo journalists, also called “participatory journalists.” One only has to think of the landing on the Hudson, captured not only by first-responding rescuers in nearby boats, but also by security cameras along the riverfront. Citizen photojournalists also […]
