This online program is an easy way to educate both new hires and existing staff (including academic leaders) with fundraising responsibilities on the important work of advancement. We worked with our top collaborators in each functional area across the shop to bring you a course that offers a high-level overview and provides connections to the donor pipeline and advancement’s goals. Topics covered in this program are:
- Alumni Relations
- Annual Giving
- Major Gifts
- Donor Relations
- Planned Giving
- Advancement Services
Who Will Benefit
This program was designed to provide an overview of advancement’s functional areas that will be beneficial to new advancement team members, as well as faculty, admissions, and student affairs professionals. After watching this course, you’ll be ready to support fundraising efforts or collaborate with your advancement colleagues more effectively.
How It Works
For 7 days, you will get daily emails Monday through Friday with bite-sized videos that you can complete in 30 minutes or less each day. If you complete all modules within seven days, you will have the chance to request a certificate. New cohorts start every Monday.
Integrate professional development into your daily routine and establish a solid understanding of advancement in your work.
MEMBERS - Sign up and get a certificate!
Submit your information to enroll into our 7-day foundational Advancement program. You will get daily emails Monday through Friday with bite-sized videos that you can complete in 30 minutes or less each day. If you finish the curriculum within 7 days, you will have the chance to request a certificate of completion.
Members: Sign in to register.
Before You Start
01.
Make sure you’re logged in with your membership credentials
02.
Start the 101 course on this webpage or from one of your daily emails
Week 1
Day 1
19 minutes
Introduction to Alumni Relations
Watch:
Overview of Alumni Relations: Where it’s Been, Where it’s Going
Day 2
17 minutes
Introduction to Alumni Relations and Annual Giving
Watch:
Ongoing Alumni Engagement and Alumni Services
Understanding How to Quantify Alumni Engagement
Overview of Annual Giving: Where it Has Been & Where it is Going
Day 3
20 minutes
Introduction to Annual Giving
Watch:
Key Considerations & Understanding Structure
Building the Pipeline & Building Donor Loyalty
Day 4
26 minutes
Introduction to Donor Relations
Watch:
Overview of Donor Relations
Key Considerations & Understanding Structure
Week 2
Day 6
27 minutes
Introduction to Planned Giving
Watch:
Overview of Planned Giving
Key Considerations & Understanding the Benefits of Planned Gifts
Understanding the Role of PGs in a Fundraising Department
Day 7
28 minutes
Introduction to Advancement Services
Watch:
Overview of Advancement Services
Advancement Services Roles & Functions
Continue Learning
Featured Collection: Maximizing Digital Engagement in Advancement
As a member, you can unlock access to this collection of timely resources, designed to help navigate and maximize the digital fundraising environment.
![video-call Video call with other professionals on a laptop](https://www.academicimpressions.com/wp-content/uploads/2021/02/video-call.jpg)
![growing-plant Holding a plant](https://www.academicimpressions.com/wp-content/uploads/2019/09/growing-plant.jpg)
WEBCAST RECORDING
Preparing Frontline Fundraisers to Support Academic Leaders for Campaign Success
![online-learning Woman taking notes while on laptop](https://www.academicimpressions.com/wp-content/uploads/2020/11/online-learning.jpg)
VIRTUAL TRAINING RECORDING
Recruiting, Training, and Engaging Alumni Volunteers in a Digital Environment
![student-campus College student online](https://www.academicimpressions.com/wp-content/uploads/2020/07/student-campus.jpg)
![online-data Online data](https://www.academicimpressions.com/wp-content/uploads/2020/07/online-data.jpg)
![texting Texting on mobile phone](https://www.academicimpressions.com/wp-content/uploads/2021/06/texting.jpg)
Upcoming and Recently Added
![University students at graduation](https://www.academicimpressions.com/wp-content/uploads/2023/08/graduates-356x142.jpg)
Virtual Conference
Young Alumni: Establishing Lifelong Relationships
October 9 - 10, 2024 | Online
Learn More ⟶
![small seedlings growing out of stacks of coins](https://www.academicimpressions.com/wp-content/uploads/2020/08/fundraising-356x142.jpg)
Conference
Optimizing Your Fundraising Strategy: A Summit for Presidents and Advancement Vice Presidents
September 19 - 20, 2024 | Denver, CO
Learn More ⟶
![Fundraising illustration](https://www.academicimpressions.com/wp-content/uploads/2021/09/fundraising-356x142.jpg)
Conference
Fundraising for Deans and Academic Leaders
October 22 - 23, 2024 | Baltimore, MD
Learn More ⟶
![Fundraising illustration](https://www.academicimpressions.com/wp-content/uploads/2021/02/fundraising-356x142.jpg)
Conference
Maximize the Success of Your Next Campaign: A Conference for Campaign Leaders
August 26 - 27, 2024 | Atlanta, GA
Learn More ⟶
![Volunteers](https://www.academicimpressions.com/wp-content/uploads/2019/04/volunteers-356x142.jpg)
Conference
Intentional and Strategic Management of Alumni Volunteers
August 21 - 23, 2024 | Baltimore, MD
Learn More ⟶
Get in Touch With Us
Contact your account manager for help.
![](https://www.academicimpressions.com/wp-content/uploads/bb-plugin/cache/Ryan-Coleman-150x150-circle-4b4ded986e0aecfe0ed84f18aac90fe1-tzy4gbovuq8r.jpg)
Ryan Coleman
Account Manager
ryan@academicimpressions.com
![Terry-Coleman-500x500 Portrait of Terry Coleman](https://www.academicimpressions.com/wp-content/uploads/bb-plugin/cache/Terry-Coleman-500x500-1-150x150-circle-00fcbe6abdf906b2dc1b25aee21de027-u4w0bp9vjh3o.jpg)
Terry Coleman
Account Manager
terry@academicimpressions.com
![yianna-kappas-blurred Portrait of Yianna Kappas](https://www.academicimpressions.com/wp-content/uploads/bb-plugin/cache/yianna-kappas-blurred-150x150-circle-495e043de75926258ebc56b3d4cc765e-c1gnp7j4fo8u.jpg)
Yianna Kappas
Account Manager
yianna@academicimpressions.com
![Breanne Holloway Breanne Holloway](https://www.academicimpressions.com/wp-content/uploads/bb-plugin/cache/Breanne-Holloway-scaled-e1676496883923-150x150-circle-7b6d677d728667531879ceef4672830e-a2xp9tuhb0k3.jpg)
Breanne Holloway
Account Manager
breanne@academicimpressions.com
![Roshaon-Tytar Portrait of Roshaon Tytar](https://www.academicimpressions.com/wp-content/uploads/bb-plugin/cache/Roshaon-Tytar-150x150-circle-6b24618b392188e06be3e915f5cc09fa-u0tsck19agyz.jpg)
Roshaon Tytar
Account Manager
roshaon@academicimpressions.com
![Washington-Niecie portrait of Niecie Washington](https://www.academicimpressions.com/wp-content/uploads/bb-plugin/cache/Washington-Niecie-150x150-circle-390ff2ad98a983d3fd8d047dee205df1-tbh083gp97iz.jpg)
Niecie Washington
Account Manager
niecie@academicimpressions.com