Robyn Betts

Robyn Betts is the Assistant Vice President of Strategy & Innovation at Bentley University in Waltham, MA, specializing in strategic program and outcome management. Strategy & Innovation acts as a university-wide accelerator, convener, and facilitator of strategic initiatives, furthering Bentley’s commitment to growth and innovation. Shortly after the division’s creation in 2022, Robyn launched an implementation framework for Falcons Forward 2030, Bentley’s strategic plan. This framework introduces enabling structures and processes across the university, ensuring successful implementation to realize desired outcomes and maximize the plan’s collective impact. Through the framework, Bentley is working to tackle some of the most complex challenges in higher education today.

Robyn’s leadership currently focuses on market-driven academic program innovation for post-baccalaureate and pre-college students, diversifying revenue streams to bolster financial sustainability, and advancing strategies to increase access and opportunities for underrepresented populations.

With more than 20 years of experience in higher education, Robyn has played pivotal roles in establishing program and project management functions at multiple institutions, overseeing a comprehensive undergraduate curriculum reform, and leading complex IT initiatives. She holds an MBA from Babson College and a BA from Grinnell College.