Communicate with Young Alumni Across Multiple Channels

Last updated September 25, 2019

Course Length

1h 1m

Last Updated

September 25, 2019

Students using their phone

Communicate with Young Alumni Across Multiple Channels

Last updated September 25, 2019

Table of Contents

Communicate with Young Alumni Across Multiple Channels
1:01:30 Closed lock icon

Learn how to create an intentional young alumni donor experience through channel integration.

Overview

While research about Millennials seems to suggest a focus on online giving platforms, direct mail and phone outreach are not dead. Your team needs to deliver consistent, integrated messages across multiple channels in order to cultivate this segment of young donors.

Join us online to learn how to:

  • Synthesize national research with your own young alumni giving trends to identify the best channels and messages for different solicitations
  • Deploy messaging across all channels for a young alumni campaign
  • Align stewardship responses with corresponding giving campaigns and channels

Who should attend?

Anyone looking to increase young alumni giving — including alumni relations, annual giving, and marketing/communication professionals — will benefit from this webcast.

Agenda

  • Understanding What Resonates with Young Alumni
    • What does the latest research tell us?
    • How can you gather and analyze your own data?
  • Creative and Successful Campaigns
    • Employing effective messaging
    • Deploying and balancing messages across multiple channels
  • Stewarding Young Alumni Donors
    • How to get young alumni to be loyal donors
    • Institutional stewardship
    • Personalized stewardship

Tagged In

Alumni Relations Annual Giving Marketing & Communications

$475

 

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Portrait of Harmonie Farrow

Harmonie Farrow

Director of the Office of Loyalty Giving, Texas Christian University

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