This webcast is designed for frontline fundraisers, alumni relations professionals, gift officers, and anyone who communicates directly with donors. This program is not designed for full-time copywriters.

This webcast is designed for frontline fundraisers, alumni relations professionals, gift officers, and anyone who communicates directly with donors. This program is not designed for full-time copywriters.

This two-part webcast is a Learn & Work-style program where you will start to apply the concepts you learn directly to your current communications by writing and workshopping samples.

Part 1 

• The Four Pillars of Donor Communications
• Pillar 1: Information
• Pillar 2: Persuasion
• Pillar 3: Gratitude
• Pillar 4: Impact

Part 2 

• Remaining Agile
• Fundamentals of Advancement Writing

As a part of your registration, you will receive the following resources:

• Writing exercises to use both during the webcast and throughout the year as training opportunities with your shop
• A writing manual that you can use as an ongoing resource