The media landscape is changing — tighter deadlines, the 24-hour news cycle, shrinking budgets. All of these things are changing the way public relations departments interact with journalists. Consider reviewing this job aid and video before your next interaction with a reporter.
Hear from former on-air reporter and current director of Media & Public Relations at The Ohio State University, Ben Johnson. He answers questions like:
How has the changing media landscape changed the way you connect with reporters?
How do you pitch positive stories about the institution that aren’t self-serving or too puffy?
How do you respond to after-hours, breaking news?
What’s the best way to contact reporters for a story pitch?
