Developing and Using Personas in Higher Ed Marketing

(Retired)
Retired course gerneric thumbnail

Developing and Using Personas in Higher Ed Marketing

(Retired)

Table of Contents

Overview

Gain the tips and tools you need to develop and integrate personas into your current marketing strategy.

 

Overview

Join us for this two-part online training series to learn how to better understand and target your core audiences by developing and incorporating personas into your marketing strategy. These two 45-minute sessions are focused on (a) creating effective personas, and (b) integrating them meaningfully into your marketing efforts. As part of this conversation, we will discuss:

  • Elements of an effective persona
  • Data to look into to inform persona creation
  • How personas can inform marketing planning, media decisions, content strategy, and design considerations
  • Guidance for continually updating and integrating your personas into marketing strategy

 

Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.