Annual Giving: Integrating Email with Your Overall Strategy

(Retired)
Retired course gerneric thumbnail

Annual Giving: Integrating Email with Your Overall Strategy

(Retired)

Table of Contents

Overview

Learn how you can boost the impact of your annual giving emails.

Agenda

  • Fully Leveraging Digital in Higher Ed
    • Looking to nonprofit and corporate examples
  • Seeing Email as a New Channel and Making it a Priority
    • Shifting communications to digital mediums
    • Removing the stigma of sending frequent emails
    • Proactively planning emails to complement other vehicles
  • Integrating Efforts
    • Short-term email campaigns
    • Planning campaigns throughout the year
    • Pairing with other efforts: follow-up via social media, calling, etc.
  • Results and Next Steps
    • Understanding the ROI in the shift in thinking
    • Truly responsive marketing
    • What’s on the horizon

Tagged In

Annual Giving Marketing & Communications

Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.