Strategies for Improving Donor Retention

(Retired)
Retired course gerneric thumbnail

Strategies for Improving Donor Retention

(Retired)

Table of Contents

Overview

Take a fresh approach to your fundraising efforts in a way that improves donor retention.

Agenda

  • The Donor Attrition Story
    • Current landscape of retaining donors
    • Understanding context compared with commercial sector
  • Understanding Donor Behavior
    • Using data to see donors’ storyboards
      • Essential donor reports
      • Student information
    • Taking a closer look at current solicitation, gratitude, and re-solicitation processes
  • Strategies for Increased Donor Retention
    • Seven segments to better understand donor behavior
    • Redeveloping Communications to Enhance Donor Retention
      • Examples of donor retention pieces based on behavior
      • Depicting institutional needs, rather than blanket annual fund solicitations
    • Crowdfunding
    • Transforming current retention rates
  • Shifting the Culture from Dollars and Donors to Retention
    • Mitigating short-term focus
    • Understanding big picture and benefits of shift

Tagged In

Annual Giving Donor Relations

Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.