Strengthening Yield Communications to Prevent Summer Melt Webcast Recording

(Retired) | Last updated August 15, 2016

Course Length

1h 31m

Last Updated

August 15, 2016

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Strengthening Yield Communications to Prevent Summer Melt Webcast Recording

(Retired) | Last updated August 15, 2016

Table of Contents

Strengthening Yield Communications to Prevent Summer Melt
1:31:42 Closed lock icon

Overview

Learn fresh ideas for how you can communicate with deposited students to prevent summer melt and increase yield at your institution. During the webcast, you will learn how to:

  • Make your yield communications more successful
  • Use print, digital, and social media channels as tools to prevent summer melt
  • Educate and mobilize cross-campus partners to create a more seamless strategy

Throughout this training, you will see numerous examples of effective yield communications. These examples, combined with a practically-focused presentation, will help you apply what you learn to your own institutional context.

Who should attend?

Enrollment Management, Admissions, Enrollment Marketing, and Orientation and Transition professionals who oversee planning for anti-summer melt communications between the Deposit and Enrollment stages will benefit from this webcast.

Agenda

  • Anti-Summer Melt Communication Strategy: An Overview
    • Auditing your summer-melt strategy
    • Managing summer melt based on student profile: how institutions differ
    • Identifying common stop-out points and hurdles in the student journey
    • Coordinating with and educating cross-campus partners
    • Learning from research-based best practices
  • Communications, Channels, and Institutional Examples
    • Techniques for targeting highest-risk populations
    • The role of predictive analytics
    • Texting
    • Email
    • Social media
    • The role of orientation events
    • Institutional examples

Tagged In

Admissions & Recruitment Marketing & Communications
portrait of Jens Larson

Jens Larson

Interim Associate Vice President for Enrollment Management, Eastern Washington University

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Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.