Prospecting Using Social Media

(Retired)
Retired course gerneric thumbnail

Prospecting Using Social Media

(Retired)

Table of Contents

Overview

Understand how social can uncover new information to engage high-level donors.

Agenda

  • Leveraging social platforms for prospect research
    • Pros and cons of various platforms
    • Identifying what to look for
    • Developing a process for screening prospects uncovered on LinkedIn
  • Incorporating information in donor strategy
    • Building a better partnership with frontline fundraisers
    • Using social media to foster an introduction
    • Developing custom content for prospects
    • Case study examples
  • Overcoming privacy concerns
    • Considerations for prospect researchers
    • Considerations for major gift officers

Tagged In

Advancement Services & Operations Marketing & Communications

Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.