Using the Net Promoter® System in
Alumni Relations

Last updated March 27, 2015

Using the Net Promoter® System in Alumni Relations

1:28:58

Overview

This webcast will show you how you can use a Net Promoter® question on your alumni surveys to determine which investments bring your alumni closer to and more connected with your university. By adding one question to your existing alumni surveys, you can:

Move beyond measuring engagement by attendance
Resource programming that meets the needs of both your alumni and university
Focus efforts on the segments of your alumni population that are “promoters”
Make a distinction between satisfied and intensely loyal alumni
Identify the elements of your programs that really matter

Our expert instructor, Jennifer Lynham Cunningham, will demonstrate how she was able to incorporate a Net Promoter® question on her institution’s post-event and alumni attitudinal surveys. Jennifer will also share how to collect and analyze this data with easy-to-use and inexpensive tools.

Who should attend?

Alumni relations professionals wanting to learn how to leverage a Net Promoter® system in their surveys will benefit from this webcast.

Agenda

Overview of Alumni Survey Design
- Goals
- Current usage
- Survey platforms
Using Net Promoter® System in Event Surveys
- How to best distribute
- Analyzing data
- Follow-Up with respondents
- Using data in event performance evaluation
Using Net Promoter® System in Alumni Attitudinal Surveys
- Gathering and analyzing data
- Triggers for major gift prospects
- Using data to inform future programming
On the Horizon
- Engagement metrics
- Qualitative vs. quantitative feedback
- Volunteer surveying

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Alumni Relations

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Table of Contents

Overview

Who should attend?

Agenda

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