Social Media Metrics and ROI for Admissions

(Retired)
Retired course gerneric thumbnail

Social Media Metrics and ROI for Admissions

(Retired)

Table of Contents

Overview

Are you able to measure how your social media efforts impact recruitment and admissions for your institution?

Agenda

  • Setting social media metric benchmarks and goals
    • Research / Case studies
    • Connecting activities and department goals
  • Auditing your efforts
    • Establishing a baseline
    • Tracking time investment
  • Identifying what to measure and track and when
    • Qualitative measures
    • Quantitative analytics
    • Reporting styles
    • Quarterly and annual reports
  • Calculating ROI
    • Establishing communication benchmarks
    • How to calculate the “cost†of your social media efforts
    • Tracking the impact of your social media efforts
    • Linking “cost†and impact to determine worth
  • How to use this information to make efficient social media choices going forward
    • Allocating resources
    • Refining content strategies

Tagged In

Admissions & Recruitment Marketing & Communications

Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.