Mobile Apps: Strengthening Alumni Engagement Strategy

(Retired)
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Mobile Apps: Strengthening Alumni Engagement Strategy

(Retired)

Table of Contents

Overview

Learn how targeted apps can help you reach your engagement and giving goals.

Agenda

Friday, March 29, 2013

1:00 – 2:30 p.m. EDT
  • The big picture: smart strategy
    • What does an online and social media engagement strategy look like?
    • Where do apps fit into this strategy?
    • What tactics can you deploy to meet the goals of an engagement strategy?
  • App essentials: a quick overview
    • Current app capability and device opportunities
    • Technical skill sets required
  • Aligning your resources for app development and administration
    • Assembling the right app development team
    • Service options and essentials
    • Setting reasonable expectations
    • Development and maintenance timelines
    • Staff structure and suggestions
  • Successful app case studies
    • Lehigh/Lafayette challenge
    • Lehigh reunion app
    • Ohio State “O-H-I-O†app
  • Key considerations for getting started

Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.