Learn how a few simple changes can help your senior gift program better meet your strategic advancement and student philanthropy goals.

Agenda

• Defining your senior campaign
  • Why the campaign is important to your annual giving program
  • Fitting the senior campaign into your campus culture
• Planning for the senior campaign
  • Determining your program details
  • Setting meaningful goals
  • When and how to start planning
  • Scheduling your marketing and events
  • Officially starting and ending your effort
• Forming your student committee
  • Recruitment and training
  • Establishing roles and responsibilities
  • Orienting and aligning committee members with the goals
  • Building ownership with your committee
• Participation in the senior campaign
  • Defining and encouraging participation
  • Effectively challenging and rewarding participation
• Marketing that works
  • Increasing awareness of the senior campaign
  • Marketing to millennials and why the senior campaign message works
  • What you need to say and how to say it
• Maintaining momentum after the senior campaign
  • Stewardship, benefits, and recognition
  • Transitioning to Young Alumni