Beyond the Basics: Leveraging LinkedIn to Reach Adult Prospects

(Retired)
Retired course gerneric thumbnail

Beyond the Basics: Leveraging LinkedIn to Reach Adult Prospects

(Retired)

Table of Contents

Overview

Learn how to recruit and enroll more adult students using LinkedIn.

Agenda

Monday, April 16, 2012

1:00 – 2:30 p.m. EDT
  • Who is on LinkedIn and why
    • Segmenting your target audience
    • What academic programs benefit best using LinkedIn
  • LinkedIn Marketing Solutions
    • Company pages
    • Social advertisements
    • Groups
    • Mobile
    • Polls
  • LinkedIn insight
    • Analytics
    • Reports and research
    • Making the most out of your LinkedIn data
  • LinkedIn data benchmarking
    • Industry standards and norms
  • Developing a LinkedIn marketing strategy
    • Step-by-step process
    • Template to help understand your target audience needs

Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.